
FinOps + GreenOps - Unlocking Financial and Environmental Benefits
In today's rapidly evolving business environment, the availability of funding has greatly diminished during the past few years while the energy consumption and carbon emissions from IT have greatly increased. Therefore, understanding and optimizing both financial and ecological impacts of IT infrastructure is crucial.
This article will guide you through the essentials of FinOps and GreenOps, two practices designed to enhance financial efficiency and sustainability in cloud and IT operations. We will also elaborate how both of these practices work towards a common goal.

What We Do
In this text, we try to describe what we do when we talk about Green Lean. The goal is to align with the sustainability movement without sacrificing developer productivity. We must strive not only to develop the most energy-efficient code or the greenest systems but also to guide our end users away from the pitfalls of generating unnecessary emissions. There are practical things we can do, but ultimately, it comes down to raising awareness about what matters.
What do we mean by 10% profit back to nature?
The limits of our planet are clear. It’s time to grow in a new way. We’ve explored different approaches to managing our economies and societies, yet time and time again, we’ve fallen short. The relentless focus on growth has often come at the expense of our planet’s finite resources, leading to overconsumption.
But this isn’t about criticizing the past—it’s about reimagining the future. What could we do differently?
How Do We Do This
Aiming to do things more green is not always easy. Like with any other aspect of software development, there’s a question, “Should we do X?” which is usually followed by the answer, “It depends.” and “How do we measure it?” Now, we still need many things from the industry, like cloud providers, to succeed in our journey. Like any great thing, this will also require a lot of cooperation.
But just because something is hard doesn't mean it’s not worth doing. In our case, worth is everything; it’s our environment.

Why Do We Do This?
What are the things that truly matter?
Information technology has led to an explosion in the amount of available information. Some might argue that the meaning of humanity is the search for more information. We are wired to be curious.
For a long time, we have thought that the digital world's footprint does not exist or matter. After all, they’re just abstract zeros and ones somewhere in something called a cloud, right?
