What do we mean by 10% profit back to nature?
Tuomo Niemelä Tuomo Niemelä

What do we mean by 10% profit back to nature?

The limits of our planet are clear. It’s time to grow in a new way. We’ve explored different approaches to managing our economies and societies, yet time and time again, we’ve fallen short. The relentless focus on growth has often come at the expense of our planet’s finite resources, leading to overconsumption.

But this isn’t about criticizing the past—it’s about reimagining the future. What could we do differently?

Read More
How Do We Do This
Tuomo Niemelä Tuomo Niemelä

How Do We Do This

Aiming to do things more green is not always easy. Like with any other aspect of software development, there’s a question, “Should we do X?” which is usually followed by the answer, “It depends.” and “How do we measure it?” Now, we still need many things from the industry, like cloud providers, to succeed in our journey. Like any great thing, this will also require a lot of cooperation.

But just because something is hard doesn't mean it’s not worth doing. In our case, worth is everything; it’s our environment.

Read More
Why Do We Do This?
Tuomo Niemelä Tuomo Niemelä

Why Do We Do This?

What are the things that truly matter?

Information technology has led to an explosion in the amount of available information. Some might argue that the meaning of humanity is the search for more information. We are wired to be curious.

For a long time, we have thought that the digital world's footprint does not exist or matter. After all, they’re just abstract zeros and ones somewhere in something called a cloud, right?

Read More
Glossary
Tuomo Niemelä Tuomo Niemelä

Glossary

What is FinOps? What is GreenOps?

What is the difference between Green Code and Performance Engineering?

Read More